I’m certain every jackass and their dog will weigh in on the Sci Fi/Syfy Channel reveal, so we here at GalacticMu of course got straight to it, though our dog is a slow typer and will take a little longer.

Dead.
If you haven’t caught it yet, the Sci Fi Channel has rebranded themselves as just Syfy, a move that triggers extreme suspicion on our part. In fact, I’m having such a hard time keeping my thoughts wrangled that I need to start a list.
1.
Rebranding is almost always a bad idea. Rebranding often comes in the face of waning interest, an attempt to catch up with the public’s new tastes. This is most often seen in a product that hasn’t grown with it’s audience, allowing itself to become dated. However, the network claims to have had it’s best year ever and thus, it has decided that it needed the phrase that makes my eyes shoot ochre jelly, the dreaded “reboot”. This leaves us to ask, what for? The problem with encouraging viewer/customer loyalty is that you can’t just go switching it all around every time a focus group says “duh”.
2.
The resounding implication that science fiction is lame. How else are we to take it? Sci Fi Channel’s own press release repeatedly throws around the phrase “imagination-based entertainment,” a phrase, I’m disturbed to have to point out, that just means “fiction”. There’s an argument they seem to hover around making that science fiction just isn’t enough, pointing out that they are opening themselves up for programming that contains “(…) fantasy, supernatural, paranormal, reality, mystery, action and adventure.” That sounds fine. Except these things are all, with the exception of “reality” which triggers a Jonesie-vs-Alien hiss in me, still capable of being science fiction. In fact, what they are implying is that scifi can’t be mysterious, or that scifi can’t be adventurous — which is totally wrong; science fiction is almost by definition mysterious, and has a long, rich history of adventure, action, the supernatural and the fantasic. I’ve read the press release over and over again and what I keep coming away with is “We don’t want to be seen with you nerds anymore.”
3.
The Sci Fi Channel has pulled this shit before. Remember, these are the people that canceled the popular and award-winning Farscape out of a grudge match and just last year announced that the whole channel needed to be “human, warmer, friendlier” in order to attract more female viewers. (Meanwhile, Ghost Hunters, a profound piece of shit of a show, has been greenlit for a 6th season.) On one hand they offer actual money for science fiction TV to be made (Jane Espenson [Buffy, BSG] and Rockne O’Bannon [Farscape] are teaming up this year on Warehouse 13, for nerd-boner example) but they don’t actually have a personal interest. The idea is to have a hit, however they can aquire one. There’s nothing stopping them from making a reality dating show, and I’m sure it’s a matter of months before that’s actually the case.
4.
Syfy? I just don’t know, guys. As friends of mine know, this is eerily close to my personal email address (sort of), but I wasn’t planning on launching a TV network with it. I wish I could say I expected better of you, but I’d be lying. Perhaps even worse is the new tagline, “Imagine Greater.” First off, “greater” is a weird fucking word and no one wants to see it. Secondly, imagine greater what? Programming? You guys are digging your own hole here.
Ultimately, I just don’t see these guys living this down any time soon. Every time someone says the word Syfy they are going to draw it out in consonant-embarrassment, syeee-fyeee. But I guess this is what happens when we let our shameful geek-habits out of the basement.